{"id":137511,"date":"2026-01-26T10:36:07","date_gmt":"2026-01-26T09:36:07","guid":{"rendered":"https:\/\/www.we-wealth.com\/?post_type=news&#038;p=137511"},"modified":"2026-01-26T10:36:16","modified_gmt":"2026-01-26T09:36:16","slug":"how-family-office-asset-allocation-is-changing-from-risk-profile-to-real-life","status":"publish","type":"news","link":"https:\/\/www.we-wealth.com\/en\/news\/how-family-office-asset-allocation-is-changing-from-risk-profile-to-real-life","title":{"rendered":"How family office asset allocation is changing: from risk profile to real life"},"content":{"rendered":"\n<p>In the world of <strong>family offices<\/strong>, the real frontier is no longer just that of returns or risks to be contained. It is that of needs to be understood.<\/p>\n\n\n\n<p>This is pointed out by <strong>Luca Tartaglia, Head of Traditional Investments at SQ Invest<\/strong>, a single family office in Genoa, who, after more than twenty years in family wealth management, invites us to rethink the rules of asset allocation: starting with people, not numbers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>From risk to need<\/strong><\/h2>\n\n\n\n<p>The starting point remains discipline. \u201cFamily offices work on a long-term model, rigorously defining the risk profile and return expectations,\u201d he says. But experience teaches us that numbers are not enough.<\/p>\n\n\n\n<p>\u201cThis approach alone does not capture the real complexity of families. Because behind every portfolio there are <strong>people, stories, legacies, emotions<\/strong>.\u201d This is where <strong><em>financial planning<\/em> comes into play:<\/strong> a method that intertwines financial planning with portfolio construction.<\/p>\n\n\n\n<p>\u201cIt means moving from a single portfolio, built on a single risk profile, to <strong>many portfolios dedicated to individual objectives<\/strong>, reflecting primary and secondary needs, which then converge into a single overall asset allocation.\u201d<\/p>\n\n\n\n<p>A paradigm shift that transforms the portfolio into a dynamic map of family life.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>From Markowitz&#8217;s theory to real life<\/strong><\/h2>\n\n\n\n<p>Markowitz&#8217;s classic theory assumes constant risk over time. But life, Tartaglia observes, \u201cis not a linear curve.\u201d People change, and with them, their perception of risk changes.<\/p>\n\n\n\n<p>&#8220;During the 2008 crisis or in the months of Covid, I saw how emotions can influence decisions. <strong>Behavioral biases<\/strong> are <strong>silent enemies<\/strong>: they make you leave when you should stay, they make you stay when you should reduce.\u201c For this reason, <strong>building portfolios for objectives <\/strong>such as retirement, education, philanthropy, and new business projects helps to stay on course. \u201dWhen a client has a clear goal, it is easier to help them weather market storms. The time horizon ceases to be an abstract concept and becomes part of their life.\u201c One aspect that is often overlooked, he adds, is <strong>human capital<\/strong>. \u201dIt is an asset in its own right, which can grow or shrink over time. If your career or business evolves positively, your human capital increases and you can review your planning with greater flexibility.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Purpose as a compass<\/strong><\/h2>\n\n\n\n<p>Integrating asset allocation with financial planning also means restoring a deeper meaning to wealth. \u201cEvery investment should serve a <strong><em>purpose<\/em> <\/strong>,\u201d he explains, \u201ca reason for use that goes beyond financial return. It can be philanthropic or linked to a family mission, but it serves to preserve the family&#8217;s identity over time.\u201d This is a crucial issue, especially when a family office is created after a <strong>liquidity event<\/strong>. \u201cThe sale of the family business often brings with it an identity void. In these cases, purpose is what restores coherence to the family history: it transforms capital into continuity.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The complexity behind simplicity<\/strong><\/h2>\n\n\n\n<p>Despite the clarity of the model, putting it into practice is not easy. It requires trust, transparency, and dialogue. &#8220;To build a truly personalized plan, you need a lot of information, often confidential, about the different family members. It is a tailor-made job that combines technical skills and interpersonal skills.\u201c And you need to take a broad view: \u201dWhen it comes to planning, net after-tax return becomes fundamental. Even passive management, with less turnover and capital gains, can be more efficient over time. In this sense, taxation is an <strong>integral part of the strategy<\/strong>.&#8221;<\/p>\n\n\n\n<p><strong><em>Article taken from the December issue of Family Office &amp; Family Business. Subscribe <\/em><\/strong><a href=\"https:\/\/www.we-wealth.com\/publications\/family-office-family-business-n4\"><strong><em><u>here<\/u><\/em><\/strong><\/a> to read the magazine in print or digital format.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dalla teoria dei portafogli di Markowitz alla vita vera delle famiglie. Luca Tartaglia, Head of Traditional Investments di SQ Invest, racconta perch\u00e9 \u00e8 sempre pi\u00f9 importante integrare il processo di asset allocation alla pianificazione finanziaria: non un solo portafoglio per un profilo di rischio, ma tanti portafogli per obiettivi, valori e purpose familiari.<\/p>\n","protected":false},"author":85135,"featured_media":137512,"template":"","categories":[3982],"tags":[3766],"collana-video":[],"class_list":["post-137511","news","type-news","status-publish","has-post-thumbnail","hentry","category-companies-key-players","tag-financial-planning"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How family office asset allocation is changing: from risk profile to real life | WeWealth<\/title>\n<meta name=\"description\" content=\"Dalla teoria dei portafogli di Markowitz alla vita vera delle famiglie. Luca Tartaglia, Head of Traditional Investments di SQ Invest, racconta perch\u00e9 \u00e8 sempre pi\u00f9 importante integrare il processo di asset allocation alla pianificazione finanziaria: non un solo portafoglio per un profilo di rischio, ma tanti portafogli per obiettivi, valori e purpose familiari.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.we-wealth.com\/en\/news\/how-family-office-asset-allocation-is-changing-from-risk-profile-to-real-life\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How family office asset allocation is changing: from risk profile to real life | WeWealth\" \/>\n<meta property=\"og:description\" content=\"Dalla teoria dei portafogli di Markowitz alla vita vera delle famiglie. Luca Tartaglia, Head of Traditional Investments di SQ Invest, racconta perch\u00e9 \u00e8 sempre pi\u00f9 importante integrare il processo di asset allocation alla pianificazione finanziaria: non un solo portafoglio per un profilo di rischio, ma tanti portafogli per obiettivi, valori e purpose familiari.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.we-wealth.com\/en\/news\/how-family-office-asset-allocation-is-changing-from-risk-profile-to-real-life\" \/>\n<meta property=\"og:site_name\" content=\"WeWealth\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wewealthsocial\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-26T09:36:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wewealth.fra1.digitaloceanspaces.com\/2026\/01\/INVESTIMENTI-PIANIFICAZIONE.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@we__wealth\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.we-wealth.com\/en\/news\/how-family-office-asset-allocation-is-changing-from-risk-profile-to-real-life#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.we-wealth.com\/en\/news\/how-family-office-asset-allocation-is-changing-from-risk-profile-to-real-life\"},\"author\":{\"name\":\"andrea.pratolongo@we-wealth.com\",\"@id\":\"https:\/\/www.we-wealth.com\/#\/schema\/person\/fbcc426f0d36aba52237584018a0b5e0\"},\"headline\":\"How family office asset allocation is changing: from risk profile to real life\",\"datePublished\":\"2026-01-26T09:36:07+00:00\",\"dateModified\":\"2026-01-26T09:36:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.we-wealth.com\/en\/news\/how-family-office-asset-allocation-is-changing-from-risk-profile-to-real-life\"},\"wordCount\":600,\"publisher\":{\"@id\":\"https:\/\/www.we-wealth.com\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/www.we-wealth.com\/wp-content\/uploads\/2026\/01\/INVESTIMENTI-PIANIFICAZIONE.jpg\",\"width\":1200,\"height\":675},\"thumbnailUrl\":\"https:\/\/www.we-wealth.com\/wp-content\/uploads\/2026\/01\/INVESTIMENTI-PIANIFICAZIONE.jpg\",\"keywords\":[\"financial planning\"],\"articleSection\":[\"Companies &amp; Key Players\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.we-wealth.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.we-wealth.com\/en\/news\/how-family-office-asset-allocation-is-changing-from-risk-profile-to-real-life\",\"url\":\"https:\/\/www.we-wealth.com\/en\/news\/how-family-office-asset-allocation-is-changing-from-risk-profile-to-real-life\",\"name\":\"How family office asset allocation is changing: from risk profile to real life | WeWealth\",\"isPartOf\":{\"@id\":\"https:\/\/www.we-wealth.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.we-wealth.com\/en\/news\/how-family-office-asset-allocation-is-changing-from-risk-profile-to-real-life#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.we-wealth.com\/en\/news\/how-family-office-asset-allocation-is-changing-from-risk-profile-to-real-life#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.we-wealth.com\/wp-content\/uploads\/2026\/01\/INVESTIMENTI-PIANIFICAZIONE.jpg\",\"datePublished\":\"2026-01-26T09:36:07+00:00\",\"dateModified\":\"2026-01-26T09:36:16+00:00\",\"description\":\"Dalla teoria dei portafogli di Markowitz alla vita vera delle famiglie. 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