{"id":134496,"date":"2025-12-04T16:49:34","date_gmt":"2025-12-04T15:49:34","guid":{"rendered":"https:\/\/www.we-wealth.com\/?post_type=news&p=134496"},"modified":"2025-12-04T17:20:12","modified_gmt":"2025-12-04T16:20:12","slug":"pet-economy-the-sector-that-knows-no-crisis","status":"publish","type":"news","link":"https:\/\/www.we-wealth.com\/en\/news\/pet-economy-the-sector-that-knows-no-crisis","title":{"rendered":"Pet Economy: the sector that knows no crisis"},"content":{"rendered":"\n

Famous Canadian investor Kevin O\u2019Leary (aka Mr. Wonderful) has probably earned over\u00a020 times his investment\u00a0<\/strong>in a startup that sells genetic testing kits for cats (Basepaws<\/u><\/strong><\/a>), achieving the highest internal rate of return (IRR) in the history of\u00a0Shark Tank<\/em>. But is the pet industry really that high-potential?<\/p>\n\n\n\n

The pet market and new trends<\/strong><\/h2>\n\n\n\n

Globally, Bloomberg Intelligence (BI) reports in its \u201cPet Economy 2024\/2025<\/u><\/a>\u201d that the pet industry could approach over US$380 billion<\/strong> in 2025 and exceed ~US$500 billion by 2030<\/strong>. Among the leading countries, the United States tops the list with total pet spending of US$152 billion (APPA \u2013 Industry Trends & Stats, 2024<\/u><\/a>), followed by China, Brazil, and the United Kingdom.<\/p>\n\n\n\n

For Europe, on the other hand, when considering the pet economy as a whole, some industry analyses project a total value of close to \u20ac121.6 billion in 2025, set to exceed \u20ac152.5 billion by 2030 (Pacvue, The Pet Economy in Europe, 2025<\/u><\/a>).<\/p>\n\n\n\n

Finally, according to NielsenIQ (September 2025), the Italian market was worth \u20ac3.6 billion in July 2025, with a projection of \u20ac4.8 billion by the end of 2025, confirming robust growth despite economic uncertainties.<\/p>\n\n\n\n

Emerging trends in the sector include organic and personalized food, pet tech, and wellness services, as well as a growing focus on sustainability.<\/p>\n\n\n\n

Italian excellence in the pet sector<\/strong><\/h2>\n\n\n\n

The pet sector, with its resilience and growth potential, is proving to be fertile ground for venture capital. Here is a selection of some startups to keep an eye on:<\/p>\n\n\n\n

\n
\"Una<\/figure><\/div>\n\n\n

Pelomatto<\/strong>\u00a0(Turin): stands out in the pet care sector with a network of partner groomers and physical stores expanding across Italy. It closed a \u20ac600k seed round (2025) after a previous round of ~\u20ac430k (2024).
<\/p>\n<\/div>\n\n\n\n
\n\n\n\n

\n
\"Un<\/figure><\/div>\n\n\n

SeriPet<\/strong>\u00a0(Reggio Emilia): focused on pet health, it is an example of health tech applied to the animal world, overcoming the limitations of traditional supplements. Very much in line with the strongly trending narrative of \u201cpersonalized nutrition.\u201d
<\/p>\n<\/div>\n\n\n\n
\n\n\n\n

\n
\"Logo<\/figure><\/div>\n\n\n

EuBiome<\/strong>\u00a0(Padua): a spin-off of the University of Padua, it operates in the innovative field of fecal microbiota transplantation (FMT) to combat microbiome dysbiosis in dogs and cats, which is responsible for chronic enteropathies.
<\/p>\n<\/div>\n\n\n\n
\n\n\n\n

\n
\"Logo<\/figure><\/div>\n\n\n

Longevity Pet<\/strong>\u00a0(Turin): Founded in 2023, this startup offers data integration, one-to-one online veterinary advice, and a grooming\/supplement line to develop personalized preventive care for animals.

<\/p>\n<\/div>\n\n\n\n
\n\n\n\n

\n
\"Logo<\/figure><\/div>\n\n\n

LampoVet<\/strong>\u00a0(Milan): Startup highly focused on a \u201cpremium\u201d area: analysis of intestinal microbiota for pets + personalized nutrition + veterinary telemedicine. Participated in the Nestl\u00e9 Purina Accelerator Lab (\u201cUnleashed\u201d) accelerator program.
<\/p>\n<\/div>\n\n\n\n\n\n

International startups not to be missed<\/strong><\/h2>\n\n\n\n
\n
\"L'immagine<\/figure><\/div>\n\n\n

Felmo<\/strong>\u00a0(Berlin, Germany): has built a \u201cscalable home veterinary\u201d model combining logistics, telemedicine, and a seamless digital experience. The \u20ac15 million round in 2023 (among investors HV Capital and Project A) consolidates it as the European leader in on-demand pet care.
<\/p>\n<\/div>\n\n\n\n
\n\n\n\n

\n
\"La<\/figure><\/div>\n\n\n

Dalma<\/strong>\u00a0(Paris, France): one of Europe\u2019s most well-funded pet insurtech companies, with over $40 million raised and a service that reimburses veterinary expenses within 48 hours. It is redefining the concept of pet insurance with a 100% digital and customer-centric model.
<\/p>\n<\/div>\n\n\n\n
\n\n\n\n

\n
\"La<\/figure><\/div>\n\n\n

Digitail<\/strong>\u00a0(Ia\u0219i, Romania): a pet-tech success story in Eastern Europe: with \u20ac20 million in Series B funding in 2025, over 10,000 veterinary clinics as customers, and an AI-driven platform for medical management.
<\/p>\n<\/div>\n\n\n\n
\n\n\n\n

\n
\"La<\/figure><\/div>\n\n\n

Omni<\/strong>\u00a0(London, UK): founded by veterinarians, it combines scientific research and sustainability in pet nutrition. With plant-based products of high nutritional value, it represents the frontier of ethical pet food, in line with the growing demand for greener and cruelty-free solutions in the premium segment.
<\/p>\n<\/div>\n\n\n\n
\n\n\n\n

\n
\"Una<\/figure><\/div>\n\n\n

Scooch<\/strong>\u00a0(United Kingdom): at the forefront of integrated pet wellness, offering a subscription service that combines nutrition, digital monitoring, and personalized veterinary support via AI. A \u201chuman-health-as-a-service\u201d model, designed for a generation of increasingly tech-savvy pet owners.
<\/p>\n<\/div>\n\n\n\n

A resilient market to keep an eye on<\/strong>
<\/h2>\n\n\n\n

The pet ecosystem continues to be an arena of extraordinary opportunities for investors who can discern the potential of innovative startups. From health tech<\/strong> solutions to personalized nutrition<\/strong>, digital services<\/strong>, and sustainable products<\/strong>. The market appears to be resilient and booming, supported by the unbreakable bond between humans and their four-legged companions.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Famous Canadian investor Kevin O\u2019Leary (aka Mr. Wonderful) has probably earned over\u00a020 times his investment\u00a0in a startup that sells genetic testing kits for cats (Basepaws), achieving the highest internal rate of return (IRR) in the history of\u00a0Shark Tank. But is the pet industry really that high-potential? The pet market and new trends Globally, Bloomberg Intelligence […]<\/p>\n","protected":false},"author":85135,"featured_media":132589,"template":"","categories":[3780],"tags":[3862,3782,3661,3768],"collana-video":[],"class_list":["post-134496","news","type-news","status-publish","has-post-thumbnail","hentry","category-venture-capital","tag-pet","tag-private-markets","tag-startup-2","tag-venture-capital"],"acf":[],"yoast_head":"\nPet Economy: the sector that knows no crisis | WeWealth<\/title>\n<meta name=\"description\" content=\"Famous Canadian investor Kevin O\u2019Leary (aka Mr. Wonderful) has probably earned over\u00a020 times his investment\u00a0in a startup that sells genetic testing kits\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.we-wealth.com\/en\/news\/pet-economy-the-sector-that-knows-no-crisis\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pet Economy: the sector that knows no crisis | WeWealth\" \/>\n<meta property=\"og:description\" content=\"Famous Canadian investor Kevin O\u2019Leary (aka Mr. Wonderful) has probably earned over\u00a020 times his investment\u00a0in a startup that sells genetic testing kits\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.we-wealth.com\/en\/news\/pet-economy-the-sector-that-knows-no-crisis\" \/>\n<meta property=\"og:site_name\" content=\"WeWealth\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wewealthsocial\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-04T16:20:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wewealth.fra1.digitaloceanspaces.com\/2025\/11\/ChatGPT-Image-7-nov-2025-12-43-31.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@we__wealth\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.we-wealth.com\/en\/news\/pet-economy-the-sector-that-knows-no-crisis#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.we-wealth.com\/en\/news\/pet-economy-the-sector-that-knows-no-crisis\"},\"author\":{\"name\":\"Andrea Pratolongo\",\"@id\":\"https:\/\/www.we-wealth.com\/#\/schema\/person\/fbcc426f0d36aba52237584018a0b5e0\"},\"headline\":\"Pet Economy: the sector that knows no crisis\",\"datePublished\":\"2025-12-04T15:49:34+00:00\",\"dateModified\":\"2025-12-04T16:20:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.we-wealth.com\/en\/news\/pet-economy-the-sector-that-knows-no-crisis\"},\"wordCount\":348,\"publisher\":{\"@id\":\"https:\/\/www.we-wealth.com\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/www.we-wealth.com\/wp-content\/uploads\/2025\/11\/ChatGPT-Image-7-nov-2025-12-43-31.png\",\"width\":1200,\"height\":675},\"thumbnailUrl\":\"https:\/\/www.we-wealth.com\/wp-content\/uploads\/2025\/11\/ChatGPT-Image-7-nov-2025-12-43-31.png\",\"keywords\":[\"pet\",\"private markets\",\"startup\",\"venture capital\"],\"articleSection\":[\"Venture Capital\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.we-wealth.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.we-wealth.com\/en\/news\/pet-economy-the-sector-that-knows-no-crisis\",\"url\":\"https:\/\/www.we-wealth.com\/en\/news\/pet-economy-the-sector-that-knows-no-crisis\",\"name\":\"Pet Economy: the sector that knows no crisis | WeWealth\",\"isPartOf\":{\"@id\":\"https:\/\/www.we-wealth.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.we-wealth.com\/en\/news\/pet-economy-the-sector-that-knows-no-crisis#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.we-wealth.com\/en\/news\/pet-economy-the-sector-that-knows-no-crisis#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.we-wealth.com\/wp-content\/uploads\/2025\/11\/ChatGPT-Image-7-nov-2025-12-43-31.png\",\"datePublished\":\"2025-12-04T15:49:34+00:00\",\"dateModified\":\"2025-12-04T16:20:12+00:00\",\"description\":\"Famous Canadian investor Kevin O\u2019Leary (aka Mr. Wonderful) has probably earned over\u00a020 times his investment\u00a0in a startup that sells genetic testing kits\",\"breadcrumb\":{\"@id\":\"https:\/\/www.we-wealth.com\/en\/news\/pet-economy-the-sector-that-knows-no-crisis#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.we-wealth.com\/en\/news\/pet-economy-the-sector-that-knows-no-crisis\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.we-wealth.com\/en\/news\/pet-economy-the-sector-that-knows-no-crisis#primaryimage\",\"url\":\"https:\/\/www.we-wealth.com\/wp-content\/uploads\/2025\/11\/ChatGPT-Image-7-nov-2025-12-43-31.png\",\"contentUrl\":\"https:\/\/www.we-wealth.com\/wp-content\/uploads\/2025\/11\/ChatGPT-Image-7-nov-2025-12-43-31.png\",\"width\":1536,\"height\":1024,\"caption\":\"White text on a dark green radar background reads, \\\"Venture Radar. The 10 start-ups to look out for in Italy and globally,\\\" with a radar graphic and a green scanning line.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.we-wealth.com\/en\/news\/pet-economy-the-sector-that-knows-no-crisis#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.we-wealth.com\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Venture Capital\",\"item\":\"https:\/\/www.we-wealth.com\/en\/category\/venture-capital\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Pet Economy: the sector that knows no crisis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.we-wealth.com\/#website\",\"url\":\"https:\/\/www.we-wealth.com\/\",\"name\":\"We Wealth\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.we-wealth.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.we-wealth.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"NewsMediaOrganization\",\"@id\":\"https:\/\/www.we-wealth.com\/#organization\",\"name\":\"We Wealth\",\"url\":\"https:\/\/www.we-wealth.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.we-wealth.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.we-wealth.com\/wp-content\/uploads\/2025\/01\/Nuovo-logo.png\",\"contentUrl\":\"https:\/\/www.we-wealth.com\/wp-content\/uploads\/2025\/01\/Nuovo-logo.png\",\"width\":970,\"height\":970,\"caption\":\"We Wealth\"},\"image\":{\"@id\":\"https:\/\/www.we-wealth.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/wewealthsocial\",\"https:\/\/x.com\/we__wealth\",\"https:\/\/www.linkedin.com\/company\/wewealth\/mycompany\/\",\"https:\/\/www.youtube.com\/@wewealth90\/\",\"https:\/\/www.instagram.com\/wewealth_next\/\"],\"publishingPrinciples\":\"https:\/\/www.we-wealth.com\/codice-editoriale\",\"ownershipFundingInfo\":\"https:\/\/www.we-wealth.com\/chi-siamo\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.we-wealth.com\/#\/schema\/person\/fbcc426f0d36aba52237584018a0b5e0\",\"name\":\"Andrea Pratolongo\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pet Economy: the sector that knows no crisis | WeWealth","description":"Famous Canadian investor Kevin O\u2019Leary (aka Mr. Wonderful) has probably earned over\u00a020 times his investment\u00a0in a startup that sells genetic testing kits","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.we-wealth.com\/en\/news\/pet-economy-the-sector-that-knows-no-crisis","og_locale":"en_US","og_type":"article","og_title":"Pet Economy: the sector that knows no crisis | WeWealth","og_description":"Famous Canadian investor Kevin O\u2019Leary (aka Mr. Wonderful) has probably earned over\u00a020 times his investment\u00a0in a startup that sells genetic testing kits","og_url":"https:\/\/www.we-wealth.com\/en\/news\/pet-economy-the-sector-that-knows-no-crisis","og_site_name":"WeWealth","article_publisher":"https:\/\/www.facebook.com\/wewealthsocial","article_modified_time":"2025-12-04T16:20:12+00:00","og_image":[{"width":1536,"height":1024,"url":"https:\/\/wewealth.fra1.digitaloceanspaces.com\/2025\/11\/ChatGPT-Image-7-nov-2025-12-43-31.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@we__wealth","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.we-wealth.com\/en\/news\/pet-economy-the-sector-that-knows-no-crisis#article","isPartOf":{"@id":"https:\/\/www.we-wealth.com\/en\/news\/pet-economy-the-sector-that-knows-no-crisis"},"author":{"name":"Andrea Pratolongo","@id":"https:\/\/www.we-wealth.com\/#\/schema\/person\/fbcc426f0d36aba52237584018a0b5e0"},"headline":"Pet Economy: the sector that knows no crisis","datePublished":"2025-12-04T15:49:34+00:00","dateModified":"2025-12-04T16:20:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.we-wealth.com\/en\/news\/pet-economy-the-sector-that-knows-no-crisis"},"wordCount":348,"publisher":{"@id":"https:\/\/www.we-wealth.com\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/www.we-wealth.com\/wp-content\/uploads\/2025\/11\/ChatGPT-Image-7-nov-2025-12-43-31.png","width":1200,"height":675},"thumbnailUrl":"https:\/\/www.we-wealth.com\/wp-content\/uploads\/2025\/11\/ChatGPT-Image-7-nov-2025-12-43-31.png","keywords":["pet","private markets","startup","venture capital"],"articleSection":["Venture Capital"],"inLanguage":"en-US","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.we-wealth.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.we-wealth.com\/en\/news\/pet-economy-the-sector-that-knows-no-crisis","url":"https:\/\/www.we-wealth.com\/en\/news\/pet-economy-the-sector-that-knows-no-crisis","name":"Pet Economy: the sector that knows no crisis | WeWealth","isPartOf":{"@id":"https:\/\/www.we-wealth.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.we-wealth.com\/en\/news\/pet-economy-the-sector-that-knows-no-crisis#primaryimage"},"image":{"@id":"https:\/\/www.we-wealth.com\/en\/news\/pet-economy-the-sector-that-knows-no-crisis#primaryimage"},"thumbnailUrl":"https:\/\/www.we-wealth.com\/wp-content\/uploads\/2025\/11\/ChatGPT-Image-7-nov-2025-12-43-31.png","datePublished":"2025-12-04T15:49:34+00:00","dateModified":"2025-12-04T16:20:12+00:00","description":"Famous Canadian investor Kevin O\u2019Leary (aka Mr. Wonderful) has probably earned over\u00a020 times his investment\u00a0in a startup that sells genetic testing kits","breadcrumb":{"@id":"https:\/\/www.we-wealth.com\/en\/news\/pet-economy-the-sector-that-knows-no-crisis#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.we-wealth.com\/en\/news\/pet-economy-the-sector-that-knows-no-crisis"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.we-wealth.com\/en\/news\/pet-economy-the-sector-that-knows-no-crisis#primaryimage","url":"https:\/\/www.we-wealth.com\/wp-content\/uploads\/2025\/11\/ChatGPT-Image-7-nov-2025-12-43-31.png","contentUrl":"https:\/\/www.we-wealth.com\/wp-content\/uploads\/2025\/11\/ChatGPT-Image-7-nov-2025-12-43-31.png","width":1536,"height":1024,"caption":"White text on a dark green radar background reads, \"Venture Radar. The 10 start-ups to look out for in Italy and globally,\" with a radar graphic and a green scanning line."},{"@type":"BreadcrumbList","@id":"https:\/\/www.we-wealth.com\/en\/news\/pet-economy-the-sector-that-knows-no-crisis#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.we-wealth.com\/en"},{"@type":"ListItem","position":2,"name":"Venture Capital","item":"https:\/\/www.we-wealth.com\/en\/category\/venture-capital"},{"@type":"ListItem","position":3,"name":"Pet Economy: the sector that knows no crisis"}]},{"@type":"WebSite","@id":"https:\/\/www.we-wealth.com\/#website","url":"https:\/\/www.we-wealth.com\/","name":"We Wealth","description":"","publisher":{"@id":"https:\/\/www.we-wealth.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.we-wealth.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"NewsMediaOrganization","@id":"https:\/\/www.we-wealth.com\/#organization","name":"We Wealth","url":"https:\/\/www.we-wealth.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.we-wealth.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.we-wealth.com\/wp-content\/uploads\/2025\/01\/Nuovo-logo.png","contentUrl":"https:\/\/www.we-wealth.com\/wp-content\/uploads\/2025\/01\/Nuovo-logo.png","width":970,"height":970,"caption":"We Wealth"},"image":{"@id":"https:\/\/www.we-wealth.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wewealthsocial","https:\/\/x.com\/we__wealth","https:\/\/www.linkedin.com\/company\/wewealth\/mycompany\/","https:\/\/www.youtube.com\/@wewealth90\/","https:\/\/www.instagram.com\/wewealth_next\/"],"publishingPrinciples":"https:\/\/www.we-wealth.com\/codice-editoriale","ownershipFundingInfo":"https:\/\/www.we-wealth.com\/chi-siamo"},{"@type":"Person","@id":"https:\/\/www.we-wealth.com\/#\/schema\/person\/fbcc426f0d36aba52237584018a0b5e0","name":"Andrea Pratolongo"}]}},"_links":{"self":[{"href":"https:\/\/www.we-wealth.com\/en\/wp-json\/wp\/v2\/news\/134496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.we-wealth.com\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.we-wealth.com\/en\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.we-wealth.com\/en\/wp-json\/wp\/v2\/users\/85135"}],"version-history":[{"count":5,"href":"https:\/\/www.we-wealth.com\/en\/wp-json\/wp\/v2\/news\/134496\/revisions"}],"predecessor-version":[{"id":134531,"href":"https:\/\/www.we-wealth.com\/en\/wp-json\/wp\/v2\/news\/134496\/revisions\/134531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.we-wealth.com\/en\/wp-json\/wp\/v2\/media\/132589"}],"wp:attachment":[{"href":"https:\/\/www.we-wealth.com\/en\/wp-json\/wp\/v2\/media?parent=134496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.we-wealth.com\/en\/wp-json\/wp\/v2\/categories?post=134496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.we-wealth.com\/en\/wp-json\/wp\/v2\/tags?post=134496"},{"taxonomy":"collana-video","embeddable":true,"href":"https:\/\/www.we-wealth.com\/en\/wp-json\/wp\/v2\/collana-video?post=134496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}